INTERNATIONAL

BENEFITS OF THE INTERNATIONALIZATION OF ENTERPRISES

The internationalization of companies goes beyond the mere commercialization of products and services in a global scenario: it is a strategic option, which requires a deep reflection on the current model of the company and fundamentally on its future model and the role it wants to play in the world market.

We deeply believe that, in order for the international strategy to become a successful one, it is not enough to set an export deparment. It is indeed compulsory to have an effective international culture promoted by the management team and spread along the whole company.