From BusinessGoOn we are helping health and health care companies to innovate and carry out their digital transformation, from improving efficiency to advancing the quality of health care.
The health sector has to face different challenges and opportunities. Among which is: Regulatory reforms increasingly complicated.The emergence of the committed consumer. The demand for more transparency in costs by legislation and consumers.
The digital economy is transforming the way payers, providers and healthcare programs should work.
The digital transformation in health is a reality. We are seeing the expansion of healthtechs, mHealth apps, wearable devices for health, blockchain security, telemedicine projects, interoperability discussions.
Big technology drivers (Cloud, Mobile, APIs, Big Data, AI, IoT) – they are enabling new businesses in hospitals, health insurance operators, laboratories, clinics, pharmacies, pharmaceutical industries. These technologies are increasingly present in everyday life and incite new behaviors in people, involving new strategies for health companies.
We can no longer be printing guides, test results, prescriptions, tax bills etc.
Ask sick people to run from one place to another, making lines, forms, recounting the history of their problem from the beginning, inserting data into systems that do not talk, obtaining only reactive actions instead of preventive ones.
In the case of health, by working directly with human lives, mistakes can have serious consequences for both patients and service providers.
In addition to this, the increase in the number of the elderly and the reduction of the workforce in the coming years will put more pressure on the costs of health services, which will open up opportunities for companies that offer solutions to meet this demand. .
The digital transformation in the health sector will promote and promote, not only increases in efficiency, integrations and innovations in safety, but also paves the way for new business models, such as the platform and open Innovation initiatives
The benefits of Digital Health are not only restricted to users of the services, but also that professionals are less overloaded with paperwork or in the search for information, and can also act remotely in specific cases, reducing unnecessary visits in the premises of attention.
The great technological trends SMAC (Social, Mobile, Analytics, Cloud) revolutionized the health sector. How health companies: hospitals, laboratories, health insurance operators, etc. they can exploit the opportunities and face the new competitors.
We separate some strategies that can direct your digital transformation: Integration of Internal services, Ecosystem of collaborators, Digital Experiences, Platform and Open Innovation.
Internal service integration
Most health organizations have a complex environment of standards (HL7 FHIR, OpenEHR, TISS / TUSS, etc.) and information systems (ERP, CRM, EMR, Stock Control, etc.), which do not always have a Adequate accessibility or do not talk to each other.
Intercommunication through an API management platform and an architecture based on micro-services, provides the decoupling of tasks and allows systems to function in a coordinated manner, being consumed as services.
Through the APIs, they share data and trigger actions, avoiding the duplication of functionalities and bringing advantages such as more integration, efficiency, agility, flexibility, governance, security and scalability.
Predictive analysis software can also be used to evaluate the history of the data and send notices about the possibility of overloading processes, making management more preventive and less reactive.
The use of mobile devices facilitates data entry and consultation, providing information to professionals and patients at the time they need it, making even remote services viable, in accordance with modern security practices.
Ecosystem of Collaborators and Platform
Through an API management platform we can see companies positioning themselves as platforms between patients and clinics, health insurance, laboratories, pharmacies, professionals.
A microservices architecture and exposure through REST or GraphQL APIs allow secure and scalable integration with collaborators, promoting what we call Digital Ecosystems.
This integration with collaborators enables the operation combined between hospitals, health insurance operators, laboratories, professionals, emergency units – sharing information, offering a complete health service and stimulating user loyalty.
Digital Experiences and Omnichannel
From applications for mobile devices, users’ experiences can be improved and appointments can be made easier, see exams, entrust medications, access their health history and insights, obtain remote care, receive preventive alerts and points from of actions (gamification, loyalty program), trigger emergencies, make payments.
It is also possible to use the import of data collected by sensors and wearables to assist in diagnoses and treatments.
Open Innovation, Hackathons, API-as-a-Product
A complete API Management Platform provides a dev portal module with documentation and testesandbox environment, favoring users to develop their own applications and new business ideas, through services provided by their APIs, which makes the realization viable of Open Innovation and Hackathons initiatives.
In addition to this, the digitalization of health data of thousands of patients provides the basis for aggregate analysis (that is, non-individual, maintaining access to the data of individuals restricted only to professionals and their patients).
This data can generate useful insights, be marketed as datasets (data products) or as access via APIs (API-as-a-Product).
The BusinessGoOn team designs, develops and implements Digital Business Platforms for the health sector, which provide solutions to the different challenges facing the sector.