DIGITAL STRATEGY

DIGITAL STRATEGY

It is the strategy to optimize the use of digital marketing tools within the company’s digital competitive scenario.

Implementing an effective digital strategy in digital environments is crucial to maintain relevance, differentiation and value creation.

At BusinessGoOn, we help customers put into operation strategies that unite business and technology architectures, as well as generate growth and gain competitive advantage.

We provide a unique methodology to the digital strategy of our customers, a key fact that allows us to incorporate models of analysis, prediction and interaction between channels, markets and customers.

All this focused on achieving and implementing an omnichannel model which requires two essential variables to carry it out successfully: strategic vision and technological development to integrate the different channels through which the “new customer” interacts.

DIGITAL STRATEGY PLAN

Inbound Marketing

Inbound Marketing is to reach the user in a non-intrusive way, but attracting it, generating content or actions that are interesting.

In BusinessGoOn we work inbound marketing, with a perfect mix of place, time and content. Focusing not only on identifying the target audience but also analyzing, understanding and identifying their interest and preferences. From here once we are able to offer you what is interesting (and, in this way, achieve the defined conversion objectives), we carry out a strategy focused on increasing traffic to the website, e-commerce, etc.

SEO: Search Engine Optimization
Social media
Online Reputation,
Content Marketing
Marketing Automation
Lead Nurtuting

Outbound Marketing

Outbound Marketing consists of the set of actions focused on selling products or services to users in a unidirectional way. The communication is made from the company to the user in order to achieve a contact or sale conversion.

Although Outbound Marketing is the opposite of Inbound Marketing, at BusinessGoOn we think that a mixed strategy is the best way to develop the perfect digital strategy.

Email Marketing
SEM (Search Engine Marketing)
Online Marketing: Retargeting and Remarketing.
Social Media Ads

Digital Customer Experience

To ensure that the customer experience really focuses on your consumer, you will need to create a strategy about the customer experience with the channels, content and technology needed to drive it.

Branding

Ahora más que nunca, los consumidores se enamoran de aquello que hay detrás de las acciones de una marca y esperan que los valores de una compañía sean acordes con los suyos propios. Examinaremos detenidamente su negocio para descubrir qué motivación real hay detrás y dar forma a la identidad de la marca que necesita para captar más a su público ideal y llegar a lo más alto.

UX - User Experience

We believe that an excellent user experience is to optimize the ability of customers to use and enjoy web pages, applications and other digital platforms. After all, any interaction with online platforms is an interaction with the brand and an opportunity to create unforgettable moments with customers.

Our user experience solutions not only focus on creating dynamic and cohesive experiences across all channels: we create, test, implement and optimize digital experiences that any customer loves to interact with.

E-commerce

With an increasingly connected world, conceiving electronic commerce websites internationally can be an arduous task. In this process, our client wants a balance between the need to locate the content and maintain a consistent user experience.

In BusinessGoOn we create highly designed e-commerce websites optimized for the best user experience, in addition to adapting them to international markets. It does not matter if you are looking to create an online store or other transactional platform such as a travel or accommodation reservation page: we combine the latest online payment technology with security to make sure that the purchase takes place without problems from anywhere in the world.

Mobile & Web Apps

As the digital world moves towards a world that gives priority to the mobile format, there is a great incentive to offer mobile services. But for yours to succeed, you need a consistency in functionality between all your platforms, from applications to your website and your profiles on social networks.

Marketing Automation

Machine learning gives us facilities at work, collecting data and using it to simplify and improve processes by generating predictions based on work patterns.

The potential that Marketing Automation solutions generate to the Marketing and communication strategy of a company, is enormous either in the online Channel or in Omnichannel.

The purpose of Marketing Automation is to generate actions under technological solutions to automate processes to achieve leads and sales.

The benefits that Marketing Automation can bring:

It effectively manages the budget since it reduces the personnel necessary to carry out any action with the consequent cost efficiency.
Schedule messages for a time and date in the future, with the consequent optimization of time.
Track and monitor each action you are taking while obtaining all the results in graphs and statistics.
Database segmentation.
Knowledge through your browsing habits to your client and your potential client.
Creation and dissemination of your brand image on multiple channels.

International Digital Solutions

It is perfect for those companies that want to use the internet to support their digital department or export strategy and need to set a very well defined digital strategy.

This service aims to establish an international Digital Action Plan that determines the level of prioritization of the actions that can be undertaken, following the following scheme:

Diagnosis of market status; channel conflict, recommendations.
Supply and demand relationship analysis.
Competition analysis
Strategy studies and recruitment channels: specialized databases, seo, sem, rrss, specialized media, prescribers, vertical and horizontal marketplaces.
Study of strategy and loyalty channels.
Fiscal and legal aspects of national / international e-commerce.
Definition of e-commerce work plan in the market; Price, distribution, logistics.
Analysis of supply, demand and state of the sector in marketplaces in key markets. Comparison and selection of priority markets.

International Online Marketing Plan

The objective of this plan is to direct traffic to the company’s own online store either in Spain or in another target market through different promotional channels such as SEO, SEM or Social Networks in the corresponding country.

Definition of an operational marketing plan in which to select which of the channels below will be activated, distributing resources based on the characteristics of the online store to be promoted.

Plan of actions:

Audit of adaptation of the Web in Spain or in the target market.
Diagnosis and recommendations for SEO optimization in the target market: periodic generation plan for Web content.
Configuration and monitoring of SEM campaigns in the target market.
Configuration and monitoring of campaigns in RRSS in Spain or in the target market.
Analysis and selection of digital media in Spain or in the target market.
Analysis and selection of digital prescribers in Spain or in the target market.
Analysis and selection of affiliate campaigns in Spain or in the target market.
Sending monthly report with project performance indicators (KPI’s).

Marketplaces action plan

1.- Amazon Plan (B2C): Ideal for those companies that sell to individuals, and want to promote their national or international sales, in Europe or the US, being able to study the use of logistics and marketing in Amazon as a complement to the project.

Amazon strategic introduction plan: sector and competitors analysis, market selection and other recommendations.

Logistics model selection (Amazon logistics advice)

Model choice: Seller vs Vendor

Account opening and configuration

Product catalog registration

2.- Alibaba Plan (B2B): Alibaba is the leading Marketplace in global relations between companies, with 160 million registered buying and importing companies. The goal is to sell to professionals anywhere in the world, including Spanish professionals. As in the case of Amazon, this service consists of 2 clearly differentiated areas:

Strategic plan of penetration in Alibaba: sector analysis, countries that demand the most, selection of criteria for filtering requests for quotations, etc.

Registration process, verification and configuration of the profile.

Design and development of multi-language corporate minisite.

High and initial SEO optimization of product catalog.

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