A digital business is the idea and practical application of creating new approaches to business, discovering new patterns and creating new practices, all this due to the faint lines between the digital and physical worlds. A digital business is a place where people, business and things converge.

But technology alone is not enough: it also needs leadership, talent, skills, resources and perhaps even new business models to better align technology in order to meet your business needs.

Therefore, it is important to understand that a platform is not a set of legacy and SaaS software and applications, which is how many companies are currently operating. But a platform is a configuration that is based on principles and architecture based on the service.

A platform should not be a single unit of product or system from a single supplier, but a compilation of them that is flexible, which allows moving the parts, properly, to meet a range of business needs.

The objective of this platform is to create a symbiotic collection of technology, so that several services can interoperate to create and support applications, users and workflows.

Therefore, a platform that supports digital business technology can handle a wide range of activities and processes, including microservices, event-driven architecture, serverless architectures, machine learning and artificial intelligence.

In the process of digital transformation of companies has gained momentum in the creation of digital business platforms which has allowed the connection between the different business agents, and the IoT, which has promoted the construction of the most complex ecosystems that include people , things and companies.

Digital Business Platforms

Business Ecosystem

It is the network of agents (people, companies, applications, devices) where there is exchange of information, products, services, values.

Digital Plataform

It is the basis of technologies that allow partners / clients to share data and processes, expand digital capabilities, combine services and business models.

Platform-based Business Model

Business model that promotes correspondence between suppliers and customers and / or facilitates the creation of goods / services in the ecosystem so that participants can capture value.


The BusinessGoOn team designs, develops and implements digital business platforms that have a holistic approach, are built and interrelated in the following main and complementary areas.

The digital business platform consists of these MAIN AREAS

Information systems platform: supports back office and operations such as ERP and central systems.

Customer experience platform: it contains the main elements of customer service, such as customer and citizen portals, multichannel commerce and customer applications.

Data platform and analysis: contains analysis and information management capabilities.
Data management programs and analytical applications feed data-based decision making, and algorithms automate discovery and action.

Internet of Things (IoT) platform: connects physical assets for monitoring, optimization, control and monetization. Capabilities include connectivity, analysis and integration to the core and operational technology (OT) systems.

Ecosystem platform: supports the creation and connection of external ecosystems, markets and communities. API management, control and security are the main elements.

Within the framework of the Digital Business Platform, the following complementary areas are essential, because there are multiple layers to this platform that are necessary to implement and integrate it effectively in practice.


An infrastructure and operations strategy: For example, data centers, networks and cloud. It is an important facilitator of the digital business platform.

A data management and retention strategy: How and where data is cleaned, moved and stored. Integration of information, semantics and consistency.

A security, risk and compliance strategy: companies that develop business technology. The platform must understand its risk tolerance and effectively implement security controls. to balance between exposing information to exploit digital business moments while mitigating the risks it can create.

In many business sectors, there are regulatory compliance requirements that can influence platforms (for example, the need to keep customer data only in the company as opposed to maintaining it with ecosystem partners),

A comprehensive integration strategy: The strategy will depend on the ability of a company to define an integration approach that allows maximum flexibility to support changing business demands.

An Insourcing strategy, cloud sourcing outsourcing: All platform capabilities can be obtained from any combination of internal resources or external partners. Determination of the best sourcing strategy for each component of the digital platform.


The BusinessGoOn team can develop different strategies based on digital business platforms, these strategies are not exclusive to each other and therefore several strategies can be connected at the same time. And they can have different degrees of internal, restricted or public openness.

Collaboration Platforms – enable integrated and collaborative operation with ecosystem partners in new ways.
Orchestration Platforms – allow the orchestration of resources and processes shared between ecosystem partners.
Matching Platforms – facilitate the meeting of plaintiffs and bidders.
Creation Platforms – enable partners to create their own apps, products / services, capabilities and business models on the platform.

In such a way that the digital platform can change the focus of the Business Strategy.

1.-From having Resources to the Resource Orchestration.

2.-From internal optimization to external interaction.

3.-From Customer Value to the Value of the Ecosystem as a whole.


In many companies there are obsolete operating models, which makes processes tedious and expensive operations.

BusinessGoOn by eliminating operational inefficiencies that retard growth, we will help you create and capture value and improve your business results.

With our sectoral practical knowledge and process experience, we will indicate how to implement Digital Business Platforms solutions to be used efficiently.

In a hyperconnected global environment, system integration is a vital element for the success of the company. A good development of digital business platform engineering is essential to create an integrated and reusable technological set on which applications that offer scalability, reliability and an attractive user experience can be developed.

A good platform engineering development requires a multidisciplinary approach that includes diagram and processes of the value chain, business consulting and the contribution of experts in the field to design and define products that meet the needs of users.

The BusinessGoOn team takes advantage of the potential of Agile, bimodal IT and DevOps techniques to create integrated platforms that can adopt artificial intelligence and machine learning as part of product and service development. In this case, cloud technologies, including PaaS (platform as a service), play a fundamental role.

The BusinessGoOn methodology is as follows:

  • 1

    Situation Diagnosis

    The business value chain is analyzed to detect the best way to create a digital business platform at a strategic and operational level.

    To support platform business, it is necessary to seek to develop an agile IT scenario, based on services and with APIs for integration between legacy systems, new technologies and ecosystem partners.

  • 2

    Design action plan for the Digital Business Platform.

    Development of an action plan, in the short, medium and long term for the creation and development of the digital platform.

    The digital business technology platform will be built over time as the digital business extends.


  • 3

    Plan de ejecución e implementación de Plataforma Digital de Negocio

    Execution and implementation plan of the digital business platform, establishing milestones and KPIs.

  • 4

    Optimization of the digital Business platform

    Process of continuous improvement of the platform, via established digital platform optimization or by the integration of additional improvements.



+Increase and improve the customer experience.
+Customer knowledge with 360º Customer Vision.
+Increase and improvement of cross-selling and up selling strategies.
+Reach new sales channels
+Provide interactions with new customers
+Create and implement new products / services
+Expand capacities for existing products and services
+Intelligent automation of end-to-end operations of repetitive processes with consequent efficiency and cost reduction.
+Connectivity: companies can easily connect with partners and customers, being able to share data, co-create products, combine services.
+Agile and profitable decision-making management focused on the client.
+The Platform allows data to be ingested and correlated from a variety of structured and unstructured sources.
+Advanced analytical processing allows you to extract knowledge from the data in real time.
+Application of systems in the RPA platform
+Take advantage of AI technologies, application of machine learning technology and deep learning.
+Take advantage of natural language processing techniques, using chat-bots and virtual assistants.
+Cloud storage solutions. Easy to implement, scalable and monitored.
+DLT technology application: Blockchain for business operations, commercial operations that need traceability, truthfulness and security.
This sets the stage for innovation, opening opportunities for new business, increasing customer participation and profit with network effects.